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Airbnb Advertisement Analysis
For this assignment in COMM 333, I was required to analyze five advertisements from a single brand and evaluate how motivational appeals were used to persuade audiences. I chose Airbnb because their messaging is heavily rooted in emotion, storytelling, and global connection, which makes their ads rich for analysis. In my video presentation, I identify the target audiences for each ad, examine message structure and medium, and assess how effectively Airbnb uses appeals such as
Isabel Hipolito
2 days ago1 min read
Analyzing Persuasion in Food, Inc.: How Media Shapes Our Food Choices
In this blog post for COMM 303, I analyze the documentary Food, Inc. , directed by Robert Kenner, which exposes the hidden truths of the...
Isabel Hipolito
Oct 15 min read
Blog Post for COMM 333 – Attitude Scale Assessment
In COMM 333: Persuasion , we have studied several methods for measuring attitudes, each designed to capture how people feel, think, or...
Isabel Hipolito
Sep 233 min read
COMM 368: Interning at Chartway: A Behind-the-Scenes Look at My Communications Internship
By Isabel Hipolito Summer 2025 | Old Dominion University | Communications Major 📸 Week One to Wrap-Up: A Visual Recap My communications...
Isabel Hipolito
Jul 252 min read
Building Community Impact: A Strategic Event Proposal for Equinox Coffee Co.
Introduction Equinox Coffee Co. is a locally owned coffee shop based in Norfolk, Virginia, that has grown into a regional favorite since...
Isabel Hipolito
Jun 33 min read
Airbnb Advertisement Analysis
For this assignment in COMM 333, I was required to analyze five advertisements from a single brand and evaluate how motivational appeals were used to persuade audiences. I chose Airbnb because their messaging is heavily rooted in emotion, storytelling, and global connection, which makes their ads rich for analysis. In my video presentation, I identify the target audiences for each ad, examine message structure and medium, and assess how effectively Airbnb uses appeals such as
Isabel Hipolito
Analyzing Persuasion in Food, Inc.: How Media Shapes Our Food Choices
In this blog post for COMM 303, I analyze the documentary Food, Inc. , directed by Robert Kenner, which exposes the hidden truths of the...
Isabel Hipolito
Blog Post for COMM 333 – Attitude Scale Assessment
In COMM 333: Persuasion , we have studied several methods for measuring attitudes, each designed to capture how people feel, think, or...
Isabel Hipolito
COMM 323 Video Blog
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