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Airbnb Advertisement Analysis
For this assignment in COMM 333, I was required to analyze five advertisements from a single brand and evaluate how motivational appeals were used to persuade audiences. I chose Airbnb because their messaging is heavily rooted in emotion, storytelling, and global connection, which makes their ads rich for analysis. In my video presentation, I identify the target audiences for each ad, examine message structure and medium, and assess how effectively Airbnb uses appeals such as
Isabel Hipolito
Nov 20, 20251 min read
Analyzing Persuasion in Food, Inc.: How Media Shapes Our Food Choices
In this blog post for COMM 303, I analyze the documentary Food, Inc. , directed by Robert Kenner, which exposes the hidden truths of the...
Isabel Hipolito
Oct 1, 20255 min read
Blog Post for COMM 333 – Attitude Scale Assessment
In COMM 333: Persuasion , we have studied several methods for measuring attitudes, each designed to capture how people feel, think, or...
Isabel Hipolito
Sep 23, 20253 min read
COMM 368: Interning at Chartway: A Behind-the-Scenes Look at My Communications Internship
By Isabel Hipolito Summer 2025 | Old Dominion University | Communications Major 📸 Week One to Wrap-Up: A Visual Recap My communications...
Isabel Hipolito
Jul 25, 20252 min read
Building Community Impact: A Strategic Event Proposal for Equinox Coffee Co.
Introduction Equinox Coffee Co. is a locally owned coffee shop based in Norfolk, Virginia, that has grown into a regional favorite since...
Isabel Hipolito
Jun 3, 20253 min read
Airbnb Advertisement Analysis
For this assignment in COMM 333, I was required to analyze five advertisements from a single brand and evaluate how motivational appeals were used to persuade audiences. I chose Airbnb because their messaging is heavily rooted in emotion, storytelling, and global connection, which makes their ads rich for analysis. In my video presentation, I identify the target audiences for each ad, examine message structure and medium, and assess how effectively Airbnb uses appeals such as
Isabel Hipolito
Analyzing Persuasion in Food, Inc.: How Media Shapes Our Food Choices
In this blog post for COMM 303, I analyze the documentary Food, Inc. , directed by Robert Kenner, which exposes the hidden truths of the...
Isabel Hipolito
Blog Post for COMM 333 – Attitude Scale Assessment
In COMM 333: Persuasion , we have studied several methods for measuring attitudes, each designed to capture how people feel, think, or...
Isabel Hipolito
COMM 323 Video Blog
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